Remove Co-Creation Remove Customer Value Remove Facilitation Remove Global Accounts
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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Many different roads are possible, but two foundations are needed for COEs: Organizations must think outside-in, build trust and long-term objectives and focus on the customer objectives first to generate growth and revenue for the customer and the organization. 5: Thinking Globally and Acting Locally.

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Transformation through Agile Leadership

Cosawi

One role of the executive sponsor, then, is to balance that can-do attitude – i.e., the ability to respond to continuous change – with the collaboration and alignment needed to create the value offer. Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. . Dominique Co?te?