Want to Accelerate Your SAM Journey? Create a Center of Excellence
Strategic Account Management Association
JULY 13, 2021
Principles like understanding your customer, being focused on their needs, being authentic and providing value, to name a few, are done at a different level of depth and details – but are universally useful. 5: Thinking Globally and Acting Locally. A COE can bring expertise for more customer value and differentiation.
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