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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

One role of the executive sponsor, then, is to balance that can-do attitude – i.e., the ability to respond to continuous change – with the collaboration and alignment needed to create the value offer. Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset.

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The Future of SAM – Revisited

Strategic Account Management Association

Adjust notion of stakeholder value. Organizations are redefining value. This requires SAMs to shift how they create and define value. It’s not only shareholder value, customer value or stakeholder value. We need to look beyond the customer relationship and the account. Be an orchestrator.

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Unlocking Sales Potential with the Customer Product Mix Sheet in SMP Dashboards

Sales Management Plus -- SMP

By analyzing the data, they can readily identify: Product categories underrepresented in customer purchases: This unveils potential areas for upselling and cross-selling, maximizing sales potential. Branch Performance Analysis Branch managers can gain valuable insights into branch performance across various product categories.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Principles like understanding your customer, being focused on their needs, being authentic and providing value, to name a few, are done at a different level of depth and details – but are universally useful. A COE can bring expertise for more customer value and differentiation. 5: Thinking Globally and Acting Locally.

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Choosing the Right Path: Building vs Buying Value Stream Integration Software

Planview

That’s where value stream integration solutions play a pivotal role, promising immediate end-to-end visibility, highly efficient operations, and the power to make data-driven decisions. Enhanced Collaboration: Communication and cooperation among cross-functional teams, vital for agile development, is easily facilitated.

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How to create a successful lead management process in 5 steps

PandaDoc

There are five crucial lead management metrics to keep track of: sources, scores, conversion time, conversion rates, and customer value. What is lead management Lead management tracks and analyzes leads to see how likely they are to turn into fully-fledged customers or clients.

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Cracking the Consulting Code: Top 10 Customer-centric Design (CCD) Frameworks

Flevy

They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. Simplify and Streamline Offering : By simplifying offerings and streamlining processes, organizations can remove complexities and make it easier for customers to find and engage with the products or services they need.