Remove Customer Value Remove Facilitation Remove Global Accounts Remove Leadership
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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. This creates simplicity and focus in people’s development, provides continuity in career pathing and facilitates personalized learning journeys.

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Transformation through Agile Leadership

Cosawi

One role of the executive sponsor, then, is to balance that can-do attitude – i.e., the ability to respond to continuous change – with the collaboration and alignment needed to create the value offer. Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. .