Remove Customer Value Remove Decision-making Remove Facilitation Remove Global Accounts
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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

When I started my career as a commercial and SAM roadmap leader, the commercial team and enabling functions collaborated daily in their customer engagement. This creates simplicity and focus in people’s development, provides continuity in career pathing and facilitates personalized learning journeys.

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Transformation through Agile Leadership

Cosawi

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Creating strategic customer value and building trust requires time.