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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

JULY 13, 2021

When I started my career as a commercial and SAM roadmap leader, the commercial team and enabling functions collaborated daily in their customer engagement. The more the marketplace is integrated and features complex customers, the more they will need to move from a transactional sales model to a strategic account management business model.

Account Management 591
Account Management Innovation Co-Creation Organization 591
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Transformation through Agile Leadership

Cosawi

DECEMBER 28, 2021

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Creating strategic customer value and building trust requires time.

Leadership 52
Leadership Co-Creation Account Management Decision-making 52
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