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Remove Customer Value Remove Decision-making Remove Global Accounts Remove Leadership
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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

JULY 13, 2021

A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. When I started my career as a commercial and SAM roadmap leader, the commercial team and enabling functions collaborated daily in their customer engagement.

Account Management 591
Account Management Innovation Co-Creation Organization 591
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Transformation through Agile Leadership

Cosawi

DECEMBER 28, 2021

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Contribute to, and have accountability for, the account plan.

Leadership 52
Leadership Co-Creation Account Management Decision-making 52
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