Co-Creation Customer Value Decision-making Global Accounts 
Strategic Account Management Association
JULY 13, 2021
When I started my career as a commercial and SAM roadmap leader, the commercial team and enabling functions collaborated daily in their customer engagement. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. Conclusion.
Cosawi
DECEMBER 28, 2021
We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Creating strategic customer value and building trust requires time.
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