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Remove Co-Creation Remove Customer Value Remove Global Accounts Remove Leadership
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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

JULY 13, 2021

A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. Three Pillars of Success.

Account Management 591
Account Management Innovation Co-Creation Organization 591
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Transformation through Agile Leadership

Cosawi

DECEMBER 28, 2021

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

Leadership 52
Leadership Co-Creation Account Management Decision-making 52
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