article thumbnail

ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The customer in this case is a large, U.S. Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership. By Emily Williams, Strategic Account Manager , Pfizer.

article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership. Agile leadership. Agile leadership. In our current reality, this leadership skill is necessary to survive. Adapting our corporate behaviors to fit the customer context. What’s next ?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. By COE, we mean a centralized group of SAM experts and people who “get it” and who should be leveraged as the catalyst for instilling the mindset, processes and skill sets for distinctive go-to-market and customer-centric engagement models.

article thumbnail

Transformation through Agile Leadership

Cosawi

Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. The executive sponsor should be familiar with the account and help expand the customer mapping, engagement and relationship. To lead effectively, they must embrace change through agile leadership. What’s next?

article thumbnail

Flow Metrics for the Win — Planview Named a Leader in Forrester Wave™ on Value Stream Management

Planview

Category creation can be a long, winding, and rewarding road. student completing research on value streams, task contexts, and flow. Then I put two-and-two together and noticed that Carey was the daughter of Scrum co-creator Ken Schwaber and excitedly took the call. At the time, I was a Ph.D.

article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Percolate will be essential in helping Seismic widen our industry lead in enabling marketers do so in one-to-one customer interactions while also expanding our combined capabilities into all content initiatives and distribution channels. Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –.