Co-Creation Customer Value Innovation Leadership 
Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The customer in this case is a large, U.S. Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership. health system. Anticipating challenges.
Strategic Account Management Association
JULY 13, 2021
Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? The pandemic has forced organizations to pivot and reinvent how they engage with customers. This last year has certainly proven this saying.
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Cosawi
DECEMBER 28, 2021
Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. The executive sponsor should be familiar with the account and help expand the customer mapping, engagement and relationship. To lead effectively, they must embrace change through agile leadership. What’s next?
Planview
DECEMBER 12, 2022
Category creation can be a long, winding, and rewarding road. student completing research on value streams, task contexts, and flow. Then I put two-and-two together and noticed that Carey was the daughter of Scrum co-creator Ken Schwaber and excitedly took the call. At the time, I was a Ph.D.
SBI
NOVEMBER 7, 2019
Percolate will be essential in helping Seismic widen our industry lead in enabling marketers do so in one-to-one customer interactions while also expanding our combined capabilities into all content initiatives and distribution channels. Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –.
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