Remove Co-Creation Remove Customer Value Remove Facilitation Remove Leadership
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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership. Agile leadership. Agile leadership. Figure 3: Matching the right executive sponsor.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. By COE, we mean a centralized group of SAM experts and people who “get it” and who should be leveraged as the catalyst for instilling the mindset, processes and skill sets for distinctive go-to-market and customer-centric engagement models.

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Transformation through Agile Leadership

Cosawi

One role of the executive sponsor, then, is to balance that can-do attitude – i.e., the ability to respond to continuous change – with the collaboration and alignment needed to create the value offer. Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. .