Strategic Account Management Association

OCTOBER 26, 2021

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship.

Account Management 520

Account Management Co-Creation Leadership Decision-making 520

Farland Group

SEPTEMBER 28, 2022

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. Louise, like me, is a career marketer but Tim has come up through IBM as a sales, operations, and strategy leader. In sales, we’ve seen account management—putting senior people on your top customers.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Cosawi

DECEMBER 28, 2021

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. . Procurement leaders, chief financial officers and other senior leaders can be great sponsors if the fit is right. 1 Noel Capon, When CEOs Make Sales Calls, Harvard Business Review, March-April 2021. Dominique Co?te?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SmartKarrot

JUNE 16, 2023

They argue that remote employees cannot physically present and discuss their ideas with their co-workers. As an employer, you only need to set up a channel on these platforms to facilitate their collaboration, spontaneity, and creativity behind a serendipitous innovation.

Remote Working 10

Remote Working Co-Creation Innovation Customer Success 10