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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Understanding strategic account management is essential for the members of a COE who need to appreciate that it is a business model, not a sales model, and requires change management. This creates simplicity and focus in people’s development, provides continuity in career pathing and facilitates personalized learning journeys.

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A Playbook For Sales Leaders in a Time of Uncertainty

Brooks Group

Any one of these events would be difficult to manage on its own, but since they’re all happening simultaneously, sales leaders are feeling like they were two years ago: isolated, unsure of what to do and how to direct their teams. Michelle and Russ created a “sentiment survey” that was distributed weekly to sales leaders.

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KPI Management: Open Innovation KPIs

Flevy

This article aims to explore the significance of Open Innovation Programs within organizations, highlighting how Key Performance Indicators (KPIs) associated with this area can guide strategic decision-making, facilitate effective strategy formulation, and drive operational enhancements.

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What is channel sales? Sales channel strategy and guide

Zendesk

Even if sales reps sold a product every second for 24 hours a day, that productivity would hit a limit. You then have two choices: hire a larger sales team, or enter a channel sales partnership. percent of companies reporting increased annual revenue from channel partners, channel sales is a concept worth exploration.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future.

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Bigtincan to Acquire Brainshark

SBI

Bigtincan (ASX:BTH), the global leader in Sales Enablement automation, announced it has entered into a binding agreement to acquire 100% of Brainshark, Inc. Combining Brainshark with Bigtincan’s Sales Enablement platform will be transformative for customers and their customer-facing teams. Brainshark”).