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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey. What’s next

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

This creates simplicity and focus in people’s development, provides continuity in career pathing and facilitates personalized learning journeys. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. 5: Thinking Globally and Acting Locally.

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KPI Management: Open Innovation KPIs

Flevy

This article aims to explore the significance of Open Innovation Programs within organizations, highlighting how Key Performance Indicators (KPIs) associated with this area can guide strategic decision-making, facilitate effective strategy formulation, and drive operational enhancements.

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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Please let me know who you would recommend.

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A Playbook For Sales Leaders in a Time of Uncertainty

Brooks Group

If you’re a reader, they recently co-authored a book called Agile & Resilient: Sales Leadership for the New Normal where they explain how sales leaders can help their discouraged teams overcome and thrive in any business environment. Talk to a salesperson today to discuss your own playbook creation. What should they do?”.

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Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

The Essence of Co-Creation In their exchange, both Lee and Ulrik championed the principle of co-creation. It provides real-time insights into all sales activities, facilitating better decision-making. The future of sales: Amidst technological advancements, the core of sales remains human interactions.

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The Power of Peer Networks: An Interview with Katharyn White, Former CMO, T-Systems (Part II of II)

Farland Group

A: “One of the things I think is key in the preparation phase is: don’t prepare on the content—prepare on the questions you want to facilitate the discussion around. One of the things I think is key in the preparation phase is: don’t prepare on the content—prepare on the questions you want to facilitate the discussion around.”.