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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back-room player. Strategic account management is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. This is leading many companies to accelerate their strategic account management journeys and transformations. We think not.

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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

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Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

This enabler emphasizes orchestrating the entire customer journey, from prospecting to account management , including upselling , support processes, and stakeholder management. Cross-functional team collaboration & orchestration: The days of single point contacts in key account management are long gone.

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3 Things You Need To Be Doing To Remain Relevant And Continue To Drive Sales

Aepiphanni

These figures hold relevance for luxury goods as well.Tiffany & Co. Instead, prospects are looking for a more interpersonal approach that facilitates better value creation, educates them properly, and avoids unnecessary bottlenecks. Account management for repeat sales. increase from 2019 figures.

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Key takeaways from SAMA Global Summit 2021?

Arpedio

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Thank you again to SAMA for hosting and facilitating another enlightening and rewarding global summit. Back to blog.

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Key takeaways from SAMA Global Summit 2021?

Arpedio

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Thank you again to SAMA for hosting and facilitating another enlightening and rewarding global summit. Back to blog.