Account Management Co-Creation Facilitation Innovation 
Strategic Account Management Association
JULY 13, 2021
Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? This is leading many companies to accelerate their strategic account management journeys and transformations. Three Pillars of Success.
DemandFarm
AUGUST 31, 2023
Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?
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Arpedio
NOVEMBER 17, 2021
On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Thank you again to SAMA for hosting and facilitating another enlightening and rewarding global summit. Back to blog.
Arpedio
NOVEMBER 17, 2021
On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Thank you again to SAMA for hosting and facilitating another enlightening and rewarding global summit. Back to blog.
Arpedio
NOVEMBER 17, 2021
On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Thank you again to SAMA for hosting and facilitating another enlightening and rewarding global summit. Back to blog.
Aepiphanni
JANUARY 26, 2021
These figures hold relevance for luxury goods as well.Tiffany & Co. Instead, prospects are looking for a more interpersonal approach that facilitates better value creation, educates them properly, and avoids unnecessary bottlenecks. Account management for repeat sales. increase from 2019 figures.
Cosawi
DECEMBER 28, 2021
The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Leading the organizational customer-centric culture.
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