Co-Creation, Global Accounts and Government

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Co-Creation

Global Accounts

Government

3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

MARCH 17, 2022

Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer.

Key Account Management

Key Account Management Account Management Co-Creation Global Accounts

Why Start a (True) Key Account Management Initiative?

KAM With Passion

FEBRUARY 22, 2021

The other most usual KAM-specific processes include: the selection and deselection of Key Accounts, resources allocation and alignment, the building and management of account teams and account plans, as well as goal setting for the short and medium term along multiple dimensions.

Key Account Management

Key Account Management Account Management Management Co-Creation

Strategic Accounts Today

3 Key Commercial Capabilities to serve customers and grow revenue

Why Start a (True) Key Account Management Initiative?

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