Co-Creation Global Accounts Negotiation Sales 
KAM With Passion
JUNE 20, 2021
It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). A well designed competencies reference framework allows to assess the competencies of each Key Account Manager, whatever their degree of experience.
Mercuri International
MAY 23, 2023
In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. AI tools to augment the SAM might include: Integration of AI in the sales process to streamline and optimize. Chatbot coaches to help in the sales process. AI-driven lead scoring.
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