How to systemise account management in your agency, with Alex Raymond
Account Management Skills
AUGUST 24, 2021
And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. So you’ve got to look at revenue, you got to look at profitability, gross margin per account as well and figure out what’s there. Do we have plans in place?
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