The Evolution of CRM: What’s Next?
Miller Heiman Group
OCTOBER 1, 2018
While we’ve been a leader in the sales training realm for decades, the concept of CRM has been around even longer. From where I’m sitting, the history of CRM falls into four clear evolutions: CRM 1.0. The pre-digital era of CRM kicked off in 1956, with the invention of the Rolodex. s days were numbered.
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