How complex is your complex sale? An analogy with Judo belts
KAM With Passion
MARCH 28, 2022
Let’s look at a few typical B2B sales situations and match each of them with a judo belt. A procurement person is chartered to buy concrete for a construction site or stainless-steel bolts and screws for a maker of industrial machines. A process of co-construction of the solution involving the buy and sell side.
Let's personalize your content