Book review – Managing Brands
Red Star Kim
MAY 11, 2023
In professional services there is only Accenture at 31 (which has grown 15%). Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Please let me know who you would recommend. A brand is a promise that it will deliver a set of attributes.
130 
Let's personalize your content