Book review – Managing Brands
Red Star Kim
MAY 11, 2023
– famous advertiser David Ogilvy said: “the intangible sum of a product’s attributes” and author Marty Neumeier said: “ a brand is a person’s gut feeling about a product, service or organisation” (2005). Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative.
130 
Let's personalize your content