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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. CXM vs. CRM: Do you need both? This is where CXM shines. Bottom line: You need both CRM and CXM for your business to succeed.

CXM 520
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Jun 15 – Customer Success Jobs

SmartKarrot

Implement strategies to creates, influence, and improve Customer Experience Management via CXM platforms and industry best practices. Maintaining accurate and detailed records of interactions with members on the CRM. Working with Membership Manager to identify any upsell/cross-sell opportunities.