Customer Experience Customer Knowledge Value Proposition 
SBI
FEBRUARY 25, 2020
I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Improve customer experience throughout the full lifecycle.
Zendesk
OCTOBER 20, 2023
To help meet these goals the plan would: Consider in-depth data about the target customer(s) including their goals, objectives, existing knowledge, knowledge gaps, and where they are in their journey. These individuals will work together to enhance the customer experience and help customers attain their goals.
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