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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship. Account managers are focused on taking a consultative approach to selling, such that customer decisions are based on the overall value potential of the supplier’s products and services.

CXM 520
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The Role of the Key Account Manager in Boosting Customer Success!

SmartKarrot

A key account manager plays a pivotal role in increasing customer success. These individuals work with your customers in a way that develops long-term relationships. These skills will ensure that a KAM can boost customer success. . There are a few ways a KAM can deliver more value to your most prized customers.