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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship.

CXM 520
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Will Sales Teams Move Back Into the Office?

Hubspot Sales

Companies were finding new ways to make their offices more unique and innovative, and employees were welcomed to the office with perks such as ping pong tables, free snacks, and more. Rather than putting your buyers to sleep with static presentations, an animated approach will make your product or service stand out against competitors.