How complex is your complex sale? An analogy with Judo belts
KAM With Passion
MARCH 28, 2022
The core definition states that a B2B sale is complex when several people are involved in the purchase decision. A procurement person is chartered to buy concrete for a construction site or stainless-steel bolts and screws for a maker of industrial machines. Is this sufficient to capture the degree of complexity of a sale situation?
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