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Tips for Building a Highly Effective Sales Training Program

Brooks Group

Master Sales Methodology Your sales methodology is the process that your sales team uses to identify and qualify potential customers, build relationships, nurture prospects, overcome objections, and close deals. Overcome Objections One of the biggest challenges sales professionals face is handling prospect objections.

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What Is Role-Specific Sales Training

Brooks Group

In this article, we will discuss the benefits of role-specific sales training and how it can help your organization. We will also discuss how it can be a valuable investment and how you can make the most of role-specific sales training. What Is Sales Training? This is where role-specific sales training comes in.

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The Missing Link Between Your CRM Investment and Sales Performance

Miller Heiman Group

In our 2018 Sales Operations Optimization Study, we also asked respondents to share which areas needed the most improvement over next 24 months. The top three responses were better sales enablement, improved forecast accuracy and more decision-making data for executives.

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The Sliding Scale of Sales Transformation

Mike Kunkle

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.