Why now is the time for CSOs to prioritize sales enablement
Showpad
MAY 18, 2020
Sales departments are being forced to abandon old-fashioned approaches and truly dive into digital transformation, rethinking how they equip reps to engage buyers, from training to content. After all, there’s a reason 15% of all sales technology spending will go toward sales enablement in the next year, according to Gartner.
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