Sun.Jul 02, 2023

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Trust Arrives on Foot, but Leaves on Horseback

Peter Simoons

“ Trust arrives on foot, but leaves on horseback ” – this saying, attributed to Johan Thorbecke, the Dutch politician who played a role in establishing our country’s first constitution in 1848, encapsulates the essence and fragility of trust. Although the quote originates from a different era, where travel methods weren’t the same as those used nowadays, it remains relevant in today’s fast-paced environment.

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What is Customer Retention Marketing?

NG Data

A Definition of Customer RetentionCustomer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections. Customer retention programs aim to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives. It is important to remember that customer retention begins with the first contact.