Jobs-to-Be-Done (JTBD) Growth Strategy Matrix
Flevy
AUGUST 20, 2023
Competing in this cutthroat environment demands unique strategies. After identifying a customer group, organizations have to decide which of them they should target and how. There is a need to ascertain the full range of customer jobs that have to be completed (including both their underserved and over-served needs). Leadership should now consider and select the approach needed to win in a market.
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