Sat.Jan 15, 2022

Customers Are Changing. Are You Ready with The Next Best Thing in Customer Strategy?

Customer Think

The late Steve Jobs said at a 1997 Apple World Worldwide Developers Conference, “You’ve got to start with the Customer Experience first and work backward towards the technology.” Now, in 2021, this quote couldn’t be any more pertinent than it was nearl.

The Best Negotiation Book to Get You Started

Shapiro Negotiations

As most master negotiators will tell you, negotiation is a process, rather than an endgame. However, it’s just as important to know that learning how to successfully negotiate is a process as well. So, what’s the benefit of these processes?


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The Big Fail: Why Are You Not Listening to the ‘Voice of Your Product’?

Customer Think

Proactive is a key word for me for the future of experiences and customer strategy. Anticipating the needs of your customers is going to be the next level of exceeding their expectations. However, to be proactive, you need to add a new voice into the m. Blog Enterprise Technology Voice of Customer


CX Journey™ Musings: Culture Isn’t About Control

Customer Think

I recently read an article on Bloomberg Businessweek (about culture and how to sustain it – or whether it’s sustainable – in the wake of so many employees working from home) in which a Stanford researcher interviewed for the article stated: Culture is. Blog Employee Engagement


The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

The Algorithm Conundrum

Customer Think

Everything in marketing and sales is about “the algorithm.” ” Each of us is a critical part of algorithm’s–actually we are probably critical parts of hundreds to thousands of algorithms, since each is optimized for different purposes.

When Customer Support is the only number Part I

Customer Think

When Customer Support is the only number Part I I had a support incident a while back with one of the service providers we use in our home. In fact, I had two incidents in close succession with tw. Blog Editor's Pick Service and Support Voice of Customer


Understanding a Divergent World of Buyer Mindsets and Decisions

Customer Think

Regional one size fits all approach can hinder global growth with buyers The ability to implement and execute global growth strategies has become one of the most important jobs of leaders. A common approach is to apply strategies to differ. Blog Digital Marketing Voice of Customer