Sun.Mar 10, 2024

article thumbnail

Navigating the New Sales Landscape: Strategies for Accelerating Your Sales Cycle

SBI Growth

In today's dynamic commercial environment, accelerating the sales cycle is not just a goal but a necessity for thriving in a competitive market. The landscape has evolved, with buying behaviors becoming increasingly conservative and consensus requirements reaching new heights. The challenge? Many sellers find themselves poorly equipped to navigate these changes effectively.

Sales 118
article thumbnail

Strategic Alliances: The Crucial Role of Executive Sponsorship in Realising Potential

Peter Simoons

“Who is your executive sponsor for this alliance?” I asked the alliance manager. “I’m not sure,” she replied. This alliance manager had already been looking after the particular alliance we were discussing for two years. Her response, that she was unsure about who the executive sponsor was, then went further downhill! In fact it turned out that she didn’t even know if there was an executive sponsor at all.