Customer Think

FEBRUARY 9, 2024

New software, new features, new deployments, and new monetization models are the norm for technology companies today. Companies and their companies are rapidly embracing the subscription monetization model, in which customers pay monthly or yearly for software use.

Software 69

Software Software 69

Showpad

FEBRUARY 9, 2024

Content is the fuel that empowers every buyer interaction. And the most impactful content is tailored based on the unique needs of each customer. Personalized content is no longer a nice-to-have. It’s a must-have — because 57% of B2B customers expect content that is tailored to their unique needs (Forrester Personalization At Scale 2022 ). Sellers can no longer rely on the standard, one-size-fits-all pitch.

Account Management 52

Account Management Decision-making B2B Marketing 52

Customer Think

FEBRUARY 9, 2024

I love MasterChef! Particularly the Australia version (which, I’m certain, most people do too). It’s a show that beautifully captures the journey of home chefs from starting small to going big, from being a cynic to being hopeful and having trust in one’s abilities, and ends with a great display of strategic thinking and grit.

Organization 64

Organization Strategic Thinking 64

ClearPoint Strategy

FEBRUARY 9, 2024

Master business reporting by overcoming 8 common challenges with expert software and strategies, unleashing your data management's full potential.

Software 40

Software Software Management 40

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

FEBRUARY 9, 2024

While I lack a background in psychology or psychiatry studies, having come from an engineering and business graduate school, I find myself reflecting upon the unbridled and boundary-less actions of a CEO of a small NPS company in the picturesque Netherlands.

Leadership 49

Leadership 49

SmartKarrot

FEBRUARY 9, 2024

Greetings, esteemed readers. Today, I am thrilled to share insights into the recent partnership between SmartKarrot and Quint, a collaboration that promises to reshape the landscape of customer success in the tech industry. As a seasoned customer success expert, I find this venture particularly exciting, and I believe it holds tremendous potential for both organizations.

Customer Success 10

Customer Success Onboarding Innovation Acquisition 10

Customer Think

FEBRUARY 9, 2024

In today’s competitive digital marketing landscape, small and medium-sized businesses (SMBs) are increasingly turning to artificial intelligence (AI) and big data to unlock the full potential of advanced customer segmentation. This technology offers a deeper understanding of consumer behaviors and preferences, enabling SMBs to deploy more personalized and effective marketing strategies.

Artificial Intelligence 59

Artificial Intelligence Digitalization Marketing 59

Customer Think

FEBRUARY 9, 2024

Folks who work in your Customer-facing organizations have a lot of different names. Agents, technicians, associates (which always makes me chuckle a little bit), service providers, and others. One that often makes me think is: Representative. It’s curious to me because it can go either way, can’t it?

Organization 59

Organization 59