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Hunter vs Farmer Personality, Characteristics, and More

The Center for Sales Strategy

You hear the terms "hunters" and "farmers" thrown around a lot in the sales world. Sales leaders are always looking for "hunters" — as they should. Of course, companies must also have salespeople who are "farmers." Of course, companies must also have salespeople who are "farmers."

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Discover Whether You're a Sales Hunter, Farmer, or Trapper

Hubspot Sales

My coaching client Daniel asked me, “Bill, are you a Hunter or a Farmer? I replied, “I’m more of a Trapper. This post will explain the difference between the hunter and farmer sales persona and how they take on sales activity. Below we’ll go more in-depth into each sales persona and its main characteristics.

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