Interpersonal Skills Key Account Management Profitability Sales Management 
DemandFarm
APRIL 26, 2023
Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.
Janek Performance Group: Account Planning
JULY 13, 2021
What is Strategic Account Management? Also called key account management, SAM is a methodology that involves identifying important accounts and cultivating mutually beneficial relationships with those clients. Unlike sales, which is often focused on the short term, SAM takes a long-range view.
Expert insights. Personalized for you.
52 
Let's personalize your content