How complex is your complex sale? An analogy with Judo belts
KAM With Passion
MARCH 28, 2022
Let’s look at a few typical B2B sales situations and match each of them with a judo belt. A procurement person is chartered to buy concrete for a construction site or stainless-steel bolts and screws for a maker of industrial machines. White belt situation example: transactional buy and fixed specifications.
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