10 Ways to Help Your Sales Team Use a Value-Based Selling Approach
Brooks Group
FEBRUARY 27, 2024
Without the intangible value conferred by the label, the choice would come down to personal preference and price. In the absence of value-added components, the sale of virtually any offering depends on the bottom line. But when you only sell on price, margins are slim. Value-based selling is more important now than ever.
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