The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates
Strategic Communications
OCTOBER 3, 2023
McKinsey found that 90 percent of commercial leaders expect to use generative AI solutions “often” over the next two years. And it can do all this while adhering to the company’s brand style and tone and regulatory requirements. AI is clearly top of mind for marketers.
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