2000 Account Strategy Decision-making Management 
Jermaine Edwards
MARCH 17, 2020
This is such an important question yet most organisations have not established a clear distinctive path, identifiers and actions for effectively managing the full customer relationship journey. One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”.
SBI
OCTOBER 22, 2019
With more decision makers at the table and longer sales cycles, obtainable milestones prevent sales teams from feeling overwhelmed. MARK: You’re handicapped as an organization if you don’t have a way to see what’s going on in your key accounts today and identify the pathways for optimal revenue growth tomorrow.
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