Remove 2000 Remove Account Strategy Remove Innovation Remove Key Account Management
article thumbnail

KAM Customer Life Cycle

Jermaine Edwards

Strengthen brand position and retention of key customers. Product innovation and new market access. This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management. For each department here are three considerations.

article thumbnail

Transforming Sales: How to Maximize Revenue in your Biggest Accounts

SBI

MARK: You’re handicapped as an organization if you don’t have a way to see what’s going on in your key accounts today and identify the pathways for optimal revenue growth tomorrow. Where key account management solutions are different than other sales tech is that they lift the cover on what’s happening in key accounts.