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KAM Customer Life Cycle

Jermaine Edwards

MARCH 17, 2020

Product innovation and new market access. One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”. How many new and innovative ideas do you bring to the customer relevant to solving their key problems? SELECTION and ASSESSMENT.

Customer Life Cycle 130
Customer Life Cycle Key Account Management Decision-making Innovation 130
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Transforming Sales: How to Maximize Revenue in your Biggest Accounts

SBI

OCTOBER 22, 2019

Leaders are burdened with archaic tools for implementation – most people still use post-it notes, Excel, and PowerPoint to drive these really complicated strategies. Until Revegy, there wasn’t a platform built specifically for key account strategies. Follow Revegy on LinkedIn.

Account Planning 23
Account Planning Key Account Management Account Management Sales 23
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