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Book review – Managing Brands

Red Star Kim

MAY 11, 2023

Consultancy KPMG publishes an annual report into the effects of customer experience on brands using its six pillars – see Client Experience Management CEM Two research reports (kimtasso.com). Please let me know who you would recommend. The importance of brands for professional service firms remains a hotly debated subject.

Management 130
Management Co-Creation Publishing Leadership 130
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The Evolution of the Customer Success Renewal Playbook

SmartKarrot

MAY 14, 2020

But instead of drilling further into customer success let us look at a brief history of this function and how it has evolved in the past few decades to become what it is today. . Before 2000: Call-center, Emails and World Wide Web . Between 2000 to 2010: CRM, Web Channels, Mobile App .

Customer Success 10
Customer Success Customer Life Cycle Onboarding Software 10
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