Customer Think
JUNE 9, 2024
As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). However, as companies continue to evolve in an increasingly digital landscape, these disparities, while significant, share the underlying goal of establishing meaningful connections with the people who buy their products and services.
Flevy
JUNE 9, 2024
The Biotechnology industry is a powerhouse of innovation, revolutionizing healthcare, agriculture, and environmental management. Biotech organizations are at the forefront of developing groundbreaking therapies, genetically modified organisms, and sustainable industrial processes. The sector’s significance extends far beyond its economic contributions; it fundamentally transforms lives through personalized medicine, advanced diagnostics, and novel treatments for previously untreatable cond
Customer Think
JUNE 9, 2024
Photo credit: Ron Lach (Pexels) Every member of your team contributes significantly to the creation of lasting memories. It is my belief that employees generally fit into one of three critical categories: the wounded victim, the hostile villain, or the overlooked hero.
Customer Think
JUNE 9, 2024
Premise: One of the foundations for First Principles Based Leadership is for leaders to be aware. Leaders need to work on their awareness on five different levels. 1. Self Awareness: First and foremost is for us, as leaders, we need to work on improving our self awareness.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
JUNE 9, 2024
If you have worked for a bad manager, you will recognize all of the traits I described in my last article, The 10 most common company-killing Terribly Toxic Traits of Bad Managers.
Customer Think
JUNE 9, 2024
Digital transformation is more than just a trend; it is a strategic imperative for businesses aiming to stay competitive and become industry leaders. By integrating digital technology into all areas of an organization, companies can fundamentally change how they operate and deliver value to their customers.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
JUNE 9, 2024
It seems that nearly every time we (and our friends and colleagues) do business with a company, there is a problem and we must contact customer service.
Customer Think
JUNE 9, 2024
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