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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

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Dear Sales Management: You’re Setting Quota Wrong

SalesGlobe

Consider this scenario, the average seller spends 60% of their 2000 hours per year selling. 1200 hour (2000*60%)/200 hours = 6 accounts. Divert Finance From Taking the Wheel. The team is made up of the usual suspects: sales, sales operations, finance, human resources, and even the marketing or product organization.

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Should Your Technology Team “Go Agile”?

Excelerate

In the early 2000’s, Agile exploded on to the scene. The Sales Team, Marketing, Customer Success, Operations, Engineering, even Finance and HR must be involved for a successful move to Agile. From a leadership perspective, it means leading scrums (e.g. Everyone needs to have “skin in the game” and participate in the process.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here. It’s interesting to see how brand management has developed.