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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Which is why key account management is so important. Value creation Score based on their partnership orientation.

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Top 7 enterprise software companies to adopt in 2021

PandaDoc

Category: Customer Relationship Management (CRM). In 2010, co-founder and CEO of Salesforce, Marc Benioff was quoted as saying. Salesforce is an incredible tool to manage the sales workload in the most efficient way.” — g2 review. Salesforce is being used as a sales tool to manage leads, opportunities, contracts.

article thumbnail

Top 7 enterprise software companies to adopt in 2021

PandaDoc

Category: Customer Relationship Management (CRM). In 2010, co-founder and CEO of Salesforce, Marc Benioff was quoted as saying. Salesforce is an incredible tool to manage the sales workload in the most efficient way.” — g2 review. Salesforce is being used as a sales tool to manage leads, opportunities, contracts.