article thumbnail

How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

article thumbnail

Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 7 enterprise software companies to adopt in 2021

PandaDoc

Here is a quick rundown of our methodology: A thorough analysis of the market to account for new enterprise software providers. When we were reviewing different companies we drew particular attention to their intended target market, usability, technical requirements, and core software packages. . Salesforce.

article thumbnail

Top 7 enterprise software companies to adopt in 2021

PandaDoc

In 2010, co-founder and CEO of Salesforce, Marc Benioff was quoted as saying. In 2016, Mike Cannon-Brookes, the co-CEO of prominent Australian software company Atlassian, was quoted saying that. This is exactly what Mike Cannon-Brookes has done since starting his company in 2002. What people think about Salesforce software.