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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). So Davis, Dunn & Aaker proposed the brand touchpoint wheel in their 2002 book – pre-purchase experience, purchase experience and post-purchase experience.

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Top 7 enterprise software companies to adopt in 2021

PandaDoc

In 2010, co-founder and CEO of Salesforce, Marc Benioff was quoted as saying. In 2016, Mike Cannon-Brookes, the co-CEO of prominent Australian software company Atlassian, was quoted saying that. This is exactly what Mike Cannon-Brookes has done since starting his company in 2002. What people think about Salesforce software.

article thumbnail

Top 7 enterprise software companies to adopt in 2021

PandaDoc

In 2010, co-founder and CEO of Salesforce, Marc Benioff was quoted as saying. In 2016, Mike Cannon-Brookes, the co-CEO of prominent Australian software company Atlassian, was quoted saying that. This is exactly what Mike Cannon-Brookes has done since starting his company in 2002. What people think about Salesforce software.